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Parrot Simple Box: car radio 2.0

04/01/2016 - Press

Parrot Automotive, a leader in infotainment and connectivity solutions, presents the Simple Box : car radio 2.0, which utilizes the CE Device for an intelligent and sustainable experience.


The pace of growth of innovation and change in the Consumer Electronics industry is increasing year to year. Processors are exponentially faster, applications are growing more sophisticated, creating a greater tether of smart phones and tablets to consumers. Bringing this change into an automotive environment, however, creates a challenge. As technology evolves, traditional in vehicle user experience is constrained, as the hardware of vehicle systems live on for as long as 20 years on the road.  This inevitable phenomenon creates an opportunity to acknowledge the shifting paradigms of technology and extends it into the vehicle. The Parrot Simple Box turns the CE device into a safe infotainment system for the automotive environment.

The Parrot Simple Box: All automotive features embedded in one box, controlled by user’s device.

The Simple Box is an enclosed ECU which integrates all the components necessary to enable the vehicle with specifically selected infotainment features. It is a black box which incorporates audio amplifier interface, USB ports, TV/Radio Tuners, vehicle interface (CAN), Bluetooth, microphone and line in. The difference is that the simple box is a technology that takes these long term staple features and allows for access and control of content through a CE device.  

The Solution it brings: Full access to both automotive and CE device features for full user experience.  

The Simple Box provides a means to further enhance the in vehicle mounted CE device. Using Bluetooth, the device can quickly connect, access and control the infotainment features of the vehicle.  Applying the principles of driver distraction, the OEM specific developed application will grant access to native applications on the CE device, such as internet radio and Navigation. With years of core automotive library development, Parrot introduces matured features such as Voice Recognition, Signal Processing, Bluetooth Hand’s Free and Media Management (USB, Radio, TV, Apple devices) all through the Simple Box. In addition, accessing the vehicle bus allows for the device to control features, such as climate control and vehicle settings.

Thinking smart and economical.

Utilizing the CE Device state of the art display along with it’s rich application framework, this architecture allows for a reduction in development phase, cost and timing. Year to year, the vehicle is now equipped with the latest consumer device. With the automotive middleware already equipped in the vehicle through the Simple Box, this provides for an economical way of rethinking how to equip and sustain an evolving IVI user experience.